Rajat Wahi

  1. Partner
    1. Deloitte Consulting, India


  • – Rajat has over 25 years of experience in CPG & Consulting. Prior to Deloitte, Rajat has worked with global consulting and CPG companies at senior management positions –KPMG India (S&O Practice,  EMA Consumer Business Head, and India Head Consumer, Retail and Agrisectors), Indeed Strategy Consulting India (MD), Faces Cosmetics, Canada & India (COO &  International President), Revlon Cosmetics, London (General Manager & EMA Head) and  ITC Moscow (Sales Head).
  • – His areas of specialization include Corporate Strategy, Route to Market and Entry strategy, Sales & Trade Marketing, Distributor Management, Shopper insights, Sales Force Effectivity & SFA


Representative Engagement Experience

  • – Work with leading CPG firms and PE firms on Route-to-market strategy, Sales org design, Vision & Mission strategy, Data analytics, DMS & SFA, Sales assessment for large CPG clients in India, West Africa, SE Asia, covering Sales Org design, sales & distributor effectivity, sales automation, data analytics, digital strategy, M&A & Intl growth strategy. Develop Thought Leaderships on key challenges and opportunities in the Consumer Goods sector.
  • – Work with leading retailers in areas like process mapping, SOP implementation, Vision & mission strategy, Retail Strategy, Analytics, Category management, Shopper research & Shopper marketing
  • – Working with alliance partners like Google Cloud, AWS, SFDC, SAP, Oracle, etcfor tech implementation at CPG and Retail clients
  • – Work with M&A/PE team for investments & acquisitions/partnerships in startups and established CPG companies 
  • – Support state governments on large Agrisector projects, Thought Leaderships and market assessment
  • – Member of FICCI Retail & CPG Industry Committee & CII Food & Agricommittee
  • – Supported the Direct Selling industry body and leading DS companies in model re-design and regulatory compliance
  • – Managed the EMEA business based out of London of a large Multinational personal care & cosmetics company through affiliates and distributors across 30 countries in Europe, Middle East, CEE, and Israel

Educational Background –MBA in Marketing & Intl Business (Univof Akron, OH), B.ComHons (SRCC), High School –DoonSchool .